Branded experiences: is an integral part of any digital or physical experience and should be a top priority when it comes to design.
WHY THIS MATTERs
Take time to understand your user's behaviour. What are they looking for, and how you can deliver this effectively to meet their needs and build trust and loyalty.
Artikel Design co-designs brands, helping to identify and develop the fundamental building blocks of a successful brand, ensuring that the execution delivers a user-centered outcome.
Relevant projects
Branded Experiences
Evolving a brand
Holan Group
Our shared goal was to update the visual identity to build consistency and scalability of the Holan Group brand.
Branded Experiences
Aldermane
Aldermane
The brief was to evolve the Aldermane brand to better align with its vision, a future-focused law firm.
Branded Experiences
Apis Group
Apis Group
Artikel worked closely with Apis to evolve their visual identity to create a ‘Sense of Place’ through imagery by featuring Canberra landmarks; this reinforces Api's commitment to Canberra and the community.
Branded Experiences
Austrade - Export Guide
Austrade + Apis Group
We worked within a multi-disciplinary team (MDT) to assist in developing Austrade's digital platform on export.business.gov.au.
Branded Experiences
Austrade - Export Rules
Austrade
We worked within a multi-disciplinary team (MDT) to assist in developing an NPP Trial Beta for the Trade Information Service.
Branded Experiences
PLAN E - Perth Mural
PLAN E Landscape Architects
Artikel Design was engaged in developing a mural for PLAN E's new Perth studio. The mural draws inspiration from the building and native flora of the area.
Wayfinding
Wayfinding - Permanent Galleries
National Museum of Australia
The NMA has undergone significant changes within the galleries over the last few years, so this was an opportunity to update the current wayfinding to help visitors navigate the permanent galleries within the museum.
Branded Experiences
Modernising a cutting-edge tech company
Wattle St. Marketing
EasyDNA is an international DNA testing company that specialises in offering reliable, accurate and confidential testing services all over the world.
Branded Experiences
Reinvigorate a brand through a cohesive vision.
PLAN E Landscape Architects
Our shared goal was to create a visual design system to showcase the experience and PLAN E's award-winning portfolio of work.
OUR METHOD
How we work
Artikel Design is committed to providing the best possible service to its clients. Maintaining transparent communication throughout the project lifecycle, collaborating closely with the project team and stakeholders to create a supportive and delivery-focused environment.
With extensive experience in creating and delivering designs that align with existing design guidelines, Nick Williams values the importance of consistent visual design language to ensure a seamless user experience. Nick's practical and delivery-focused approach to design ensures that he delivers results that meet or exceed our clients' expectations.
With extensive experience in creating and delivering designs that align with existing design guidelines, Nick Williams values the importance of consistent visual design language to ensure a seamless user experience. Nick's practical and delivery-focused approach to design ensures that he delivers results that meet or exceed our clients' expectations.
Phase 1
Discovery
This phase is crucial first step to ensuring you know your customer. All business success is predicated on customer choice. Therefore, everything must link back to a clear customer focus, combined with deep, human understanding and insight. To do it right, you need to connect to Who with the What, How, and Why.
Phase 2
Alpha
Alpha leverages the insights from Discovery, this phase explores different creative directions and identify the big ideas that define your brand principles and provide inspiration, energy, and direction for the future.
Phase 3
Beta
During this phase, we will determine the final direction that we will take based on all the insights obtained through our phased approach. Artikel will be responsible for developing and finalizing the strategic and visual assets, ensuring that they are suitable, scalable and aligned with the brand principles developed. We will create a launch-ready environment in this phase by providing a practical onboarding experience.
Phase 4
Launch
This phase will finalise the chosen direction, combining all the insights gains through our phased approach. Artikel will develop and finalise the strategic and visual assets, ensuring they are fit for purpose, scalable and align to the brand principles developed in earlier phases. In this phase we create a launch ready environment, ensuring an effective onboarding experience.
Engagement
Work with Artikel Design
For Commonwealth Government clients. Artikel Design can be directly (or indirectly) engaged through the following panel:
SON ID: SON3697156
Agency: Australian War Memorial
Publish Date: 12-Feb-2021
Primary Category: 90141503 - Exhibitions
Agency: Australian War Memorial
Publish Date: 12-Feb-2021
Primary Category: 90141503 - Exhibitions
Get in touch: Want to discuss an upcoming project virtually or over a coffee?
For more information on how Artikel Design can help you get your project started call Nick Williams on 0403 926 087 or fill out our contact form and one of our friendly team will be in touch soon.
