Wattle St Medical Marketing engaged Artikel Design in the redevelopment of the EasyDNA brand. The goal for this work was to establish a modern visual identity that combined the overarching brand with a range of existing sub-brands within the brand architecture. As a part of this work Nick worked closely with Wattle St. to develop a range of marketing collateral to launch existing products and services under the new visual identity direction.

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The second phase of this work includes the redesign of the current EasyDNA website to increase usability across devices and overall visual brand presence. Nick developed a responsive design system which over-hauled the information architecture and user interface to become a visually appealing modern clean aesthetic.

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