Artikel Design worked closely with the executive team to understand where the brand wanted to be placed in the market, along with the company's vision. This enabled Artikel to conduct a brand audit of the current state to highlight areas to improve and consolidate.
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The outcome of this process was to ensure the brand achieved a consistent, scalable outcome; we utilised a component-based brand system. Due to the agile nature of Holan, Artikel implemented a series of 'building blocks' which allowed for a common element to be translated across the various newly formed sub-brands. Each sub-brand featured its own identity while having a conscious link back to the master brand of the Holan Group.
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This design system approach allowed for a level of flexibility and usability of the brand through a range of online and printed collateral. The outcome was a branding system that was efficient, saved time in delivery and was consistent across all channels.